Webmasters try out PPC advertising for their PPC earning campaigns. The way it goes is that they will advertise their websites through Google AdWords. Google will then display their links the way it displays AdSense ads. The webmasters who decide to take this route would then have to pay Google every time a user clicks on the ads that lead to their websites.
How do these webmasters earn, when they're supposed to spend for every click?
Well, most of them build websites that are exclusively made up of AdSense ads. Hence, whenever a user is led to their pages, he'd have no choice but to click on the relevant ads that appear therein.
There are some webmasters, on the other hand, who rely on the strength of their content. They use AdWords to expose their websites to people, hoping that those very users would love what they'll see and they’ll keep coming back every now and then.
There are pros and cons to this strategy, however. Let's take a look at the advantages first.
You will attain guaranteed traffic.
You will attain highly targeted traffic. Since your visitors will be composed of people who are interested with the subject of you website, there is a higher likelihood that they will click on the ads that would appear on your pages.
Google is cracking down on websites that are merely composed of AdSense ad blocks. If you opt to use this approach, and your website is composed exclusively of AdSense ads, chances are, your website would get de-indexed and your AdSense account would get suspended if Google catches you.
The best way to go is to rely on the strength of your website. Prepare unique, premium content and hook your visitors with the same. Content is king in the World Wide Web, after all.
If you decide to use AdWords to get some traffic, make sure you have a mailing list in place to capture their contact details and ensure for yourself some repeat visitors. PPD advertising should only be used to gain initial traffic, until your other marketing strategies would finally produce the desired results.
Disadvantage is if you are failed to convert them into your readers you lose money.
So, Be careful
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